Build Brand Grow · Restaurant growth partnership

Make El Fogón the answer to
“Where should we eat tonight?”

A practical growth plan built around the things El Fogón already does best: authentic food, family hospitality, daily value and nights worth leaving the house for.

Recommended investment$1,795 setup$649 per month

Six-month initial partnership

Three ways to grow

Start smart. Build momentum. Scale what works.

Each option is designed for a different level of speed—not a different level of care.

Neighborhood Starter

Clean up the foundation and keep El Fogón consistently visible.

$995one-time setup$349/moongoing partnership

Homepage conversion refresh
Google Business Profile optimization
Local SEO foundation
8 branded social posts per month
Monthly promotion calendar
Reputation and review-request system
Monthly performance snapshot

Choose Neighborhood Starter

Recommended

Local Favorite

The full local growth engine for visits, orders and repeat guests.

$1,795one-time setup$649/moongoing partnership

Full conversion-focused website rebuild
Menu, specials and live-music campaign pages
Google and local SEO management
12–16 social posts per month
One monthly on-location content session
Short-form food and atmosphere video
Email/SMS audience growth campaign
Review generation and response support
Campaign tracking and monthly strategy call

Choose Local Favorite

Market Leader

Aggressive multi-channel growth built to own Hixson and expand reach.

$3,250one-time setup$1,095/moongoing partnership

Everything in Local Favorite
Content support for both listed locations
20+ social posts per month
Two monthly photo/video content sessions
Paid social campaign management
Google Search campaign management
Catering and private-event lead funnels
Creator and community partnership outreach
Quarterly campaign and menu creative
Priority website and campaign support

Choose Market Leader

Why Local Favorite wins

It fixes the biggest gap: consistency.

El Fogón does not need a one-time ad blast. It needs an owned website, a recognizable content rhythm, stronger local discovery and a reason for past guests to come back this week—not someday.

The recommended plan connects those pieces without burying the restaurant in an oversized agency retainer.

Side-by-side

Exactly what changes between plans.

CapabilityStarterLocal FavoriteMarket Leader

Website strategyRefreshFull rebuildMulti-location

Social content8 posts12–16 posts20+ posts

On-location content—1 session/mo2 sessions/mo

Local SEOFoundationManagedManaged + expansion

Email / SMS—IncludedIncluded

Paid advertising—OptionalManagement included

StrategyMonthly reportMonthly callPriority growth planning

Partnership structure

Six-month initial term, followed by optional six-month renewals. Setup begins after signed approval and initial payment.

Advertising budget

Media spend is paid directly by El Fogón and is separate from management fees. We recommend starting only after tracking is ready.

Ownership & approvals

El Fogón keeps primary control of its domain, accounts and customer data. Final public content is approved by the restaurant.

Scope clarity

Printing, ad spend, third-party software, stock licensing and travel outside the agreed service area are quoted separately unless listed.

Let’s build the local favorite

The food is already worth talking about.
Let’s make sure Hixson sees it.

Start the conversation (423) 320-4474

Prepared exclusively for El Fogón Mexican Restaurant · Proposal valid for 30 days

Make El Fogón the answer to“Where should we eat tonight?”